My Story

I’m Alex — a snowboarder, photographer, videographer, and marketer chasing the feeling that makes people want to stop scrolling and go outside.

I grew up on snow, teaching, riding, and studying how movement tells a story before words ever do. That instinct eventually pulled me behind the camera. What started as documenting days on hill turned into a deeper obsession with storytelling, brand energy, and capturing moments that feel honest instead of polished-for-the-sake-of-it.

My work lives at the intersection of action sports and marketing. I focus on creating visuals that feel human, grounded, and intentional — whether that’s a snowboarding edit, a photo shoot, a brand-driven campaign, or a quiet in-between moment that says more than the trick itself.

I’m drawn to brands and people who care about craft, culture, and long-term vision. I believe the best work comes from asking better questions, slowing down enough to notice details, and building something that lasts longer than a season.

If it feels real, I’m interested.
If it feels forced, I’m not.